Communications Benchmarks 2023 report – engaging with the public
Data reveals comms teams’ structures and strategies, as well as key trends in media usage
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It was a challenging year for communications staff at central banks. Surging global inflation prompted many central banks to begin the fastest monetary tightening cycles in decades, putting pressure on communications specialists to keep the public informed in a speedy, engaging, and tactful manner. At the same time, disruptions caused by the Covid-19 pandemic have pushed many communication teams to adopt digital channels such as social
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Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
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Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
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Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media