![Central Banking](https://nginx.production.bb8-centralbanking.uk3.amazee.io/sites/default/files/styles/print_logo/public/2017-03/print-logo.png?itok=_maJqRIT)
Trademark confusion influences US depositors, Fed paper finds
Federal Reserve Board researchers find a similar name to a failed bank decreases deposits
![First Republic Bank](/sites/default/files/styles/landscape_750_463/public/article_copied_files/First%20Republic%20Bank%20111_Pine_Street%2C_San_Francisco%2C_CA.jpg.webp?h=316b07c4&itok=Q6VOg41z)
US depositors are confused by banks with similar names when choosing lenders, research published by the Federal Reserve Board finds.
Banks that share a similar name with a failed bank receive less deposits, but banks with similar asset characteristics to the failed bank do not, they write. One in five banks in the US share a similar name, say Ryuichiro Izumi, Antonis Kotidis, and Paul Soto in the paper.
“We find that banks that share their name with a failed bank experience a half per cent drop
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@centralbanking.com or view our subscription options here: http://subscriptions.centralbanking.com/subscribe
You are currently unable to print this content. Please contact info@centralbanking.com to find out more.
You are currently unable to copy this content. Please contact info@centralbanking.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@centralbanking.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@centralbanking.com
Most read
- Luxembourg governor becomes victim of deepfake attack
- BIS predicts AI will be inflationary in long term
- Digital euro ‘may require’ battery-powered cards for offline use