Dutch paper finds public campaigns can boost debit card use
Working paper finds effects most prominent at early stage of campaign
Running a public campaign to encourage the use of debit cards can yield positive results in the short and long run, according to research published by the Netherlands Bank.
In the working paper, Does a public campaign influence debit card usage? Evidence from the Netherlands, Nicole Jonker, Mirjam Plooij and Johan Verburg find a Dutch campaign in 2007 led to card usage increasing by 2%.
"The effects are the most significant at the early stages of the campaign, while appearing to wear off after a
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